Flours dedicated to the consumer world and Gusto&Colore
awarded“Elected Product of the Year.”
PdA© market research on a pre-selection of innovative products sold in Italy, conducted by IRI among 12,000 consumers over 15 years old, held in January 2018. www.prodottodellanno.it cat. Flours
Consumers have rewarded Molini Spigadoro’s commitment to innovative and clean label products.
During the awards evening, held last night March 15 at Alcatraz in Milan, Dr. Mario Cucchia – CEO of Molini Spigadoro – picked up the “PRODUCT of the YEAR” award on an international stage alongside other major food brands.
“We thank the consumers who rewarded us,” says Francesco Zeppadoro President of Molini Spigadoro. For us, innovation and research are the foundations on which we build development plans. I want to dedicate this award to all those who have contributed to this success.”
There are seven references of selected blends suitable for various uses: Old Bread, 7 Cereals, Pizza and Focaccia, Soft Cake, Pastries, Fresh Pasta, Manitoba and four BIO references: PaneBIO, Pizza and FocacciaBIO, SweetBIO, ManitobaBIO. Three references of special flours are added: Red Rice Mix, Venus Rice Mix e Hemp Green Mix; and 4 Gusto&Colore references; GustoGREEN, GustoRED, GustoPINK e GustoYELLOW.
All products are clean label, with 100% natural ingredients with no added synthetic elements. Farine Mix is the only line on the market based on type 1 or type 2 flours only from dehulled wheat, and adds natural improvers such as wheat germ and malted wheat flour. There are also special flours that are unique in taste and aroma, such as hemp, venus rice and red rice. The plant extracts then are the result of a special processing that safeguards the pigment of the raw material, giving the powders a typical coloring suitable for characterizing creams and doughs. With Gusto e Colore you can finally say goodbye to synthetic dyes. In both cases, the packaging is also a distinctive element, thanks to the attention to detail and the choice of images.
“We are very pleased with this recognition,” states Francesco Zeppadoro President of Molini Spigadoro. as Product of the Year enhances the entrepreneurial realities that have most sensed, catalyzed and met the expectations of the modern consumer by investing in innovation. More than 12,000 consumers have chosen us among many competitors, in the flour category .”
THE FARINS.
The most important market research on innovation in Italy-conducted by IRI-is based on a representative panel of the Italian population between the ages of 15 and 65. Using a questionnaire, consumers evaluated products divided into product categories. For each category, the product that among competitors obtained the highest arithmetic mean between innovation and satisfaction was elected.
THE ORGANIC FLOURS
“Participating in Product of the Year was a strategic decision: consumer confidence with respect to the elected products is 84 percent.– continues Francesco Zeppadoro – I want to dedicate this award to all our employees and collaborators who contribute day after day to the company’s success.”
SPECIAL FLOURS
The consumer today is subjected to multiple and repeated stimuli both in terms of product information, purchasing channels and new product categories. He is evolved and attentive, aware that he has an almost infinite amount of choice at his disposal and certainly not willing to settle. In this context, where the average time spent in front of the shelf has risen to 15 to 20 seconds, the characteristics of product visibility and distinctiveness become central to purchase finalization.
Taste And Color
Italians are changing their eating habits; there is a significant growth of interest in organic, healthy and natural ingredients in general. Wellness is the new dogma of Italians: physical movement, nutrition and technology to feel good and feel fit. In this context, the award highlights preciselyMolini Spigadoro’s commitment to nutritional, health and tasteaspects, often anticipating modern consumer trends.
THANK YOU ALL!
